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Strategic Management
 
01
 
strategic management：战略管理
 
That set of managerial decisions and actions that determines the long-run performance of an organization.
 
战略管理是一组管理决策和行动，它决定了组织的长期绩效。
 
02
 
strategic management process：战略管理过程
 
An eight-step process that encompasses strategic planning， implementation， and evaluation.
 
是一个包含8个步骤的过程，其中包括战略计划、实施和评估。
 
03
 
opportunities：机会
 
Positive trends in external environmental factors.
 
机会是外部环境因素的积极趋势。
 
04
 
threats：威胁
 
Negative trends in external environmental factors.
 
威胁是外部环境因素的负面趋势。
 
05
 
Core competencies：核心能力
 
An organization‘s major value-creating skills ， capabilities ， and resources that determine its competitive weapons.
 
核心能力是组织主要的价值创造技能，它决定了组织的竞争武器。
 
06
 
Core competencies：核心能力
 
An organization‘s major value-creating skills ， capabilities ， and resources that determine its competitive weapons.
 
核心能力是组织主要的价值创造技能，它决定了组织的竞争武器。
 
07
 
Weaknesses：劣势
 
Activities the organization does not do well or resources it needs but does not possess.
 
劣势是组织不擅长的活动或者非专有的资源。
 
08
 
SWOT analysis：SWTO分析
 
An analysis of the organization‘s strengths， weaknesses， opportunities， and threats.
 
SWTO分析是对组织的优势、劣势、机会和威胁的分析。
 
09
 
Corporate-level strategy：公司层战略
 
An organizational strategy that seeks to determine what businesses a company should be in or wants to be in.
 
公司层战略寻求确定公司应该从事什么事业。
 
10
 
Stability strategy：稳定型战略
 
A corporate-level strategy characterized by an absence of significant change.
 
稳定型战略是一种公司层战略，其特征为基本不进行重大的变革。
 
11
 
Growth strategy：增长型战略
 
A corporate-level strategy that seeks to increase the level of the organization‘s operations.
 
增长型战略是一种公司层战略，它寻求组织的经营规模。
 
12
 
Related diversification：相关多元化
 
When a company grows by merging with or acquiring firms in different but related industries.
 
相关多元化是指公司通过合并或收购相关产品不同业务的公司而实现增长。
 
13
 
Unrelated diversification：非相关多元化
 
When a company grows by merging with or acquiring firms in different and unrelated industries.
 
非相关多元化是指公司通过收购和兼并不同产业、不同业务的公司而实现增长。
 
14
 
Retrenchment strategy：紧缩型战略
 
A corporate-level strategy designed to address organizational weaknesses that are leading to performance declines.
 
紧缩型战略是一种公司层战略，它用于处理组织的劣势，这种劣势导致绩效的下降。
 
15
 
BCG matrix：BCG矩阵
 
A strategy tool that guides resource allocation decisions on the basis of market share and growth rate of SBUs.
 
BCG矩阵是由市场份额和SBUS的增长率而做出资源配置方案的战略工具。
 
16
 
Business-level strategy：事业层战略
 
An organizational strategy that seeks to determine how an organization should compete in each of its businesses.
 
事业层战略寻求决定组织应该怎么在每项事业上展开竞争。
 
17
 
Strategic business units：战略事业单位
 
Single businesses of an organization in several different businesses that are independent and that formulate their own strategies.
 
战略事业单位即一个组织有多种不同的业务，每一种业务有相对独立和有自己的战略。
 
18
 
Competitive advantage：竞争优势
 
What sets an organization apart； its distinct edge.
 
竞争优势是使组织别具一格和有与众不同的特色。
 
19
 
Cost leadership strategy：成本领先战略
 
A business-level strategy in which the lowest-cost producer in its industry.
 
成本领先战略是一种营销层战略，它是组织选择了成为产业的低成本生产者的战略。
 
20
 
Differentiation strategy：差异化战略
 
A business-level strategy in which a company offers unique products that are widely valued by customers.
 
差异化战略即公司实施寻求提供与众不同的产品，并得到顾客广泛认同的战略。
 
21
 
Focus strategy：聚焦战略
 
A business -level strategy in which a company pursues a cost or differentiation advantage in a narrow industry segment.
 
聚焦战略就是在狭窄的市场区隔上寻求成本优势或差异化优势。
 
22
 
Stuck in the middle：徘徊其间
 
A situation in which an organization hasn‘t been able to develop either a low cost or a differentiation competitive advantage.
 
即组织不能够开发成本或差异化优势。
 
23
 
Functional-level strategy：职能层战略
 
An organizational strategy that seeks to determine how to support the business-level strategy.
 
是寻求决定如何支持事业层战略的组织战略。
 

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