课程特点

内容:理论和实务相结合

对英文阅读和写作的基本要求

理论:基本的经济学理论

实务:分析能力,联系能力,对日常经济问题的关注

No right answer, focus on intelligent argument based onmodels and procedures

试卷结构

Section A——一道题,50分,compulsory

√ A Case Study Scenario

√ Usually Three Requirements

— position analysis

— specific subject

— financial analysis or specific terms

√ Always Quantitative Information

重点不在于计算,在于分析

Section B——三选二,每题25分

一般就某一专题出题

主要模型

Strategic Position: SWOTanalysis

Environmental analysis

PESTEL analysis

Porter’s diamond

The five forces model

Market Mix

Market Segments/Strategic clock

Internal assessment

Resource audit

Value chain

Product life cycle

BCG matrix (Product portfolio model)

Benchmarking/balance scorecard

Strategic Choices

Stakeholder expectations

Stakeholder theory/ stakeholder mapping

Corporate governance: basic principle

Culture: Mingzberg theory/risk & feedback theory

Strategic choices

Product market Mix

Diversification

Parent vs SBU strategy

Success criteria: suitability, feasibility, acceptability

Strategic Action

Change management

Force field theory

levin’s 3 step model/change management levers

Structure and process/BPR

Mingzberg theory/basic structure and process

Principle and steps of BPR

Outsourcing: process-strategy matrix

E-business & E-marketing

Benefit and barriers to E-business

Ways of E-business

E-marketing Mix: 6Is, SOSTAC

Project management

Project lifecycle

Building the business case

Project manager duties and skills

Risk management

Financial management:

Basic ratios

Variance analysis

People management

Function of HR

Job design

以上是P3需要掌握的模型,考前大家在review一下这些模型的elements都还记得吗?P3考试不是一定要用模型,但是学生自己答题的观点首先不能保证穷尽,再者也不能保证不同的点之间不存在重复,所以能用树上已有的模型尽量用,当然如果有在职的做咨询的同学也可以用实务中经常用的模型,考官看到新颖的观点会有加分哟~

P3有一些新的知识点需要大家重点关注一下:

Big data(考官文章)

大家可以结合教材一起复习,bigdata有3个特征,可以用3个V来表示:Volume,Variety,Velocity。文章中还介绍了Structured data和Unstructured data的区别,如何进行data mining,大数据如何应用以及将会面临哪些风险等,文章大家自己看一下。

performance indicator考官文章

这篇文章跟P3/P5考试均相关,主要讲了performance – objective –CSF – KPI 。P3考官现在越来越喜欢考财务相关的题目了,动辄在题目中出现timeseries, budget, decision tree 等数量的题目,大家要搞清楚这些知识点的原理以及计算方式,P3主要是在此基础上考核大家的财务分析能力,计算为辅,只是作为分析的基础,建议看一下完整的文章。

Job design考官文章

与part H people这部分内容相关:

1)Scientific Management(Taylor),

2)The Human Relations School (Elton Mayo),

3)Theories of Motivation : Maslow’s hierarchy of needs、Herzberg’s hygiene factor theory、McGregor’s Theory X and Theory Y,

4)Job Design Theory: job enlargement、job enrichment、job rotation,

5)5个core job characteristics:Skill variety、Task identity、Task significance、Autonomy (responsibility)、Feedback

最后,给大家总结一些应试技巧:

先读requirement,再读题目部分,读题目时对重点词语进行标注;

或先读题干第一部分,了解基本信息,如:公司的行业背景、对考生的身份设定等;再读requirement;然后是题干全部内容,并对重点词语进行标注。

答题结构: Shortparagraphs with heading above each, Each heading(point)followed with author’s name, or studies, or examples.

Point + example +others

Mark: 1+1(+1)

写多长?

3—4 lines per paragraph

1—1.5 page per 10 marks

Don’t repeat the wording from the case, try tofind a way link the situation with model/s.

Time Control

运用模型提供的思路答题,主体模型主要内容的每个方面都要涉及

保证充足的睡眠,应对P3大篇幅的题目不要慌,沉着应对,控制好时间,把握答题速度,切勿在考试的时候分心,祝大学学习愉快,考试顺利!

 

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