答题技巧

1.答题方法:

掌握好考试中的时间分配

先读题目再读案例

明确题目的要求,避免答非所问

保证答案的书写清晰明了

一定要拿到professional marks

答案的广度比深度更重要

将知识应用到案例中是得分的关键

2.题目与Model联系:

The environment:PESTEL

Competitive position:Porter’sfive forces

Portfolio of products:Boston consulting group matrix;product life cycle analysis

Portfolio of companies:Goold and Campbell;Ashridge

Outsourcing:Harmon’s process strategy matrix

Stakeholders:Medelow’s matrix

Competitiveness of nations:Porter’s diamond

How we make profits:Value chain;generic strategies

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